Original programming

Definition

Original programming refers to content that is created and produced by a network or streaming service specifically for its own platform, rather than acquiring pre-existing shows or films from other sources. This type of content has become a significant aspect of over-the-top (OTT) and streaming services, as these platforms seek to differentiate themselves and attract viewers with unique offerings. Original programming often includes scripted series, documentaries, and reality shows that reflect the brand's identity and cater to specific audience demographics.

5 Must Know Facts For Your Next Test

1. Streaming services like Netflix, Hulu, and Amazon Prime have heavily invested in original programming to create exclusive content that attracts and retains subscribers.
2. Original programming can help define a streaming service's brand identity, with specific genres or themes appealing to particular audience segments.
3. Successful original series can lead to significant cultural impact and even influence trends in television storytelling and production.
4. Streaming platforms often use data analytics to guide decisions about what type of original programming to produce based on viewer preferences and trends.
5. The competition for original programming has intensified among streaming services, leading to bidding wars for popular creators and franchises.

Review Questions

• How does original programming contribute to the competitive landscape among streaming services?
  • Original programming is crucial for streaming services as it helps them establish a unique identity in a crowded market. By producing exclusive content, these platforms can attract subscribers who are interested in specific genres or storytelling styles. This differentiation is vital in retaining viewers and reducing churn rates, as audiences are more likely to stay subscribed if they feel they have access to shows that cannot be found elsewhere.
• In what ways does the development of original programming impact viewer consumption habits on OTT platforms?
  • The rise of original programming has transformed viewer consumption habits by encouraging binge-watching culture. As entire seasons of shows are released simultaneously, viewers often consume multiple episodes in one sitting. This shift impacts how stories are structured and marketed, with many creators designing narratives that cater to this viewing style. Additionally, original programming drives viewers to subscribe to specific platforms to access new and exclusive content.
• Evaluate the role of data analytics in shaping the production strategies for original programming on streaming services.
  • Data analytics play a vital role in shaping production strategies for original programming by providing insights into viewer preferences, behaviors, and trends. Streaming services analyze viewing patterns, engagement levels, and demographic information to make informed decisions about what types of shows or films to develop. This data-driven approach enables platforms to tailor their original content more effectively, ensuring they resonate with their target audiences while maximizing potential viewership and subscription growth.

Related terms

Streaming service: A digital platform that allows users to access a library of video or audio content via the internet, typically through subscription or ad-based models.

Content library: The collection of films, series, and other media that a streaming service offers to its subscribers, which may include both original programming and acquired content.

Binge-watching: The practice of consuming multiple episodes of a television series in one sitting, which has been encouraged by the availability of original programming on streaming services.