Original programming

Definition

Original programming refers to content that is created specifically for a streaming platform, distinct from content that is licensed or acquired from other sources. This type of programming is a key strategy for streaming services to build unique brand identities and attract and retain subscribers. It often involves significant investment in production quality, storytelling, and the development of exclusive series and films that resonate with targeted audiences.

5 Must Know Facts For Your Next Test

1. Original programming has become a primary differentiator for streaming platforms, as it helps to attract new subscribers and retain existing ones in a competitive market.
2. Investing in original content often allows streaming services to gain critical acclaim and awards, boosting their prestige and visibility within the entertainment industry.
3. Platforms like Netflix have led the way in original programming with hits such as 'Stranger Things' and 'The Crown', influencing viewer expectations and industry trends.
4. Original programming can lead to the establishment of franchises that create additional revenue streams through merchandise, spin-offs, and other media adaptations.
5. Streaming platforms increasingly use data analytics to inform their original programming decisions, ensuring that content aligns with audience preferences and viewing habits.

Review Questions

• How does original programming contribute to the competitive advantage of streaming platforms in attracting subscribers?
  • Original programming provides streaming platforms with unique content that sets them apart from competitors who primarily rely on licensed material. By creating exclusive shows and films, these platforms can build strong brand identities and cater to specific audience interests. This differentiation not only attracts new subscribers seeking fresh content but also helps retain existing ones by offering compelling reasons to stay subscribed.
• Discuss the impact of original programming on viewership metrics and how this data influences future content creation for streaming services.
  • Viewership metrics play a crucial role in assessing the success of original programming on streaming platforms. By analyzing data such as viewer counts, engagement levels, and retention rates, services can identify what resonates with their audience. This information is vital for making informed decisions about renewing shows, adjusting marketing strategies, or developing new projects that align with viewer preferences, ultimately shaping the future of their content offerings.
• Evaluate the relationship between original programming investments and the potential long-term financial outcomes for streaming platforms.
  • Investing in original programming can be costly initially; however, it often leads to substantial long-term financial benefits for streaming platforms. Successful original series can drive subscriber growth, enhance brand loyalty, and generate additional revenue through merchandise and licensing deals. Furthermore, owning original content allows platforms to avoid the rising costs associated with acquiring licensed material, ensuring more sustainable financial models as they build their exclusive content libraries.

Related terms

content library: A collection of available films and series on a streaming platform, including both original and licensed content.

exclusive release: A strategy where certain titles are only available on a specific streaming platform, enhancing subscriber value.

viewership metrics: Data used to measure the performance of programs on a streaming service, including views, engagement, and audience retention.