Original programming

Definition

Original programming refers to content created specifically for a particular network or platform, often with unique narratives and characters that distinguish it from syndicated shows or reruns. This type of programming has become a cornerstone for many media outlets, especially in the era of new media, as it allows them to build their brand identity and engage viewers with exclusive content that can't be found elsewhere.

5 Must Know Facts For Your Next Test

1. Original programming has surged in popularity due to the rise of streaming services like Netflix and Hulu, which invest heavily in exclusive content.
2. The success of original programming can lead to cultural phenomena, where specific shows become widely discussed and referenced in popular culture.
3. Networks and platforms often use original programming as a strategy to differentiate themselves from competitors and retain subscriber loyalty.
4. Awards recognition for original programming, such as Emmys and Golden Globes, has increased significantly, showcasing the quality and creativity of these productions.
5. Original programming allows networks to take creative risks with new formats and storylines, attracting diverse audiences and generating buzz.

Review Questions

• How does original programming contribute to the brand identity of networks or streaming services?
  • Original programming plays a vital role in establishing a network's brand identity by providing unique content that sets it apart from competitors. By developing exclusive shows and films, networks can create a loyal viewer base that associates the platform with specific genres or themes. This distinctiveness not only enhances viewer engagement but also drives subscriptions as audiences seek out content they can't find elsewhere.
• Evaluate the impact of original programming on viewer behavior and engagement within the new media landscape.
  • Original programming significantly influences viewer behavior by creating a sense of anticipation and emotional investment in exclusive shows. As audiences engage with original series, they often participate in discussions across social media platforms and fan communities. This interactive aspect enhances their overall viewing experience and reinforces the relationship between viewers and the platform, making original programming a critical factor in fostering viewer loyalty.
• Assess the future implications of original programming for traditional television networks facing competition from digital platforms.
  • The rise of original programming on digital platforms presents both challenges and opportunities for traditional television networks. As viewers increasingly gravitate toward unique content available online, traditional networks may need to adapt their strategies by investing in high-quality original productions to maintain relevance. This shift could lead to a more competitive environment where innovation becomes essential, prompting networks to experiment with storytelling formats and audience engagement techniques to capture viewers' attention.

Related terms

streaming services:

Platforms that deliver video content via the internet, allowing users to watch shows and movies on-demand, often featuring their own original programming.

content creator: An individual or organization that produces media content, including original shows, films, and web series, often leveraging digital platforms to reach audiences.

viewer engagement:

The ways in which audiences interact with content, including their emotional investment and participation, which is often influenced by original programming's unique narratives.