Predictive Analytics in Business

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Cluster Sampling

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Predictive Analytics in Business

Definition

Cluster sampling is a statistical method used to select a subset of individuals from a larger population by dividing the population into separate groups, known as clusters, and then randomly selecting entire clusters to represent the population. This approach is particularly useful when populations are large or geographically dispersed, making it more practical and cost-effective than other sampling methods.

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5 Must Know Facts For Your Next Test

  1. Cluster sampling reduces costs and time by allowing researchers to focus on specific groups rather than sampling individuals from the entire population.
  2. It works best when clusters are heterogeneous within themselves but similar to each other, which helps maintain representation across different sections of the population.
  3. In cluster sampling, every member of the chosen clusters is typically included in the sample, which can lead to a higher degree of homogeneity within each cluster.
  4. This method is often used in social science research and public health studies where populations may be spread out over a wide area.
  5. Cluster sampling can introduce greater sampling error compared to other methods if clusters are not well-chosen, impacting the reliability of results.

Review Questions

  • How does cluster sampling differ from stratified sampling in terms of population selection?
    • Cluster sampling involves dividing the population into groups or clusters and randomly selecting entire clusters for inclusion in the sample. In contrast, stratified sampling requires dividing the population into distinct subgroups and then randomly selecting individuals from each stratum. While cluster sampling focuses on whole clusters, stratified sampling ensures representation from all segments of the population, potentially leading to more accurate results.
  • Evaluate the advantages and disadvantages of using cluster sampling in large-scale surveys.
    • Cluster sampling offers significant advantages in terms of cost and logistical efficiency, especially in large or geographically dispersed populations. By selecting whole clusters, researchers can reduce travel time and costs associated with reaching participants. However, a disadvantage is that if clusters are not representative of the entire population, it can lead to increased sampling error and bias. Careful consideration must be taken when defining clusters to ensure they accurately reflect the diversity of the overall population.
  • Discuss how cluster sampling could impact data cleaning techniques during data analysis.
    • Using cluster sampling can influence data cleaning by introducing potential biases that need addressing during analysis. Since entire clusters are included, inconsistencies within those clusters might be magnified, requiring thorough examination and validation of data points to ensure accuracy. Data cleaning techniques such as outlier detection and normalization may need to be adapted to account for any homogeneity within clusters that could skew results. Additionally, understanding how cluster selection affects data integrity is essential for drawing valid conclusions from the analyzed data.
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