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Cluster Sampling

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Business Analytics

Definition

Cluster sampling is a statistical technique where the population is divided into groups, or clusters, and a random sample of these clusters is selected for study. This method is often used when it's impractical or costly to conduct simple random sampling across an entire population, making it easier to manage data collection and analysis. It can be particularly effective in reducing travel costs and time when clusters are geographically defined.

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5 Must Know Facts For Your Next Test

  1. In cluster sampling, the entire population is divided into groups called clusters, which can be based on geography or other natural groupings.
  2. Once clusters are selected randomly, data is collected from all members within those chosen clusters rather than individuals from the entire population.
  3. This method can lead to increased efficiency in data collection since it minimizes the need for extensive travel or logistical planning.
  4. Cluster sampling can introduce more variability than other sampling methods if the clusters are not homogeneous; this can affect the precision of estimates.
  5. It is often used in large-scale surveys and research studies where complete enumeration of the entire population would be too costly or time-consuming.

Review Questions

  • How does cluster sampling differ from simple random sampling in terms of approach and efficiency?
    • Cluster sampling differs from simple random sampling primarily in how the population is structured before sampling. In simple random sampling, every individual has an equal chance of selection from the entire population, whereas in cluster sampling, entire groups are selected at once. This makes cluster sampling more efficient in terms of cost and time, especially when clusters are geographically located close together, as it reduces the logistics involved in data collection.
  • Discuss the potential advantages and disadvantages of using cluster sampling compared to stratified sampling.
    • Cluster sampling offers advantages like reduced costs and ease of implementation, particularly when dealing with large populations spread over wide areas. However, one downside is that it may introduce more variability if the selected clusters are not representative of the overall population. In contrast, stratified sampling ensures that key subgroups are represented within each stratum, potentially leading to more precise results but requiring a more complex design and execution. Therefore, the choice between these methods depends on the specific research objectives and constraints.
  • Evaluate how cluster sampling might impact the results of a study focused on educational achievement across different regions.
    • Using cluster sampling in a study on educational achievement could significantly influence the findings based on how clusters are defined. If regions with similar socioeconomic statuses are grouped as clusters, it might lead to insights about regional disparities in educational outcomes. However, if clusters include highly diverse areas, this could mask important differences in achievement levels among distinct populations. Thus, careful consideration must be given to cluster selection to ensure that the results accurately reflect educational achievement across various demographics.
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