Persuasion Theory
Peer pressure is the influence exerted by a peer group on its members to conform to the group's behaviors, attitudes, or values. It often plays a significant role in shaping individuals' decisions, especially during adolescence, and is linked to the concepts of conformity and social proof, where people look to others in their group for cues on how to behave. This dynamic can lead to both positive and negative outcomes, influencing everything from lifestyle choices to social interactions.
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