Business Cognitive Bias
Peer pressure refers to the influence that peers exert on an individual to conform to group norms, behaviors, or attitudes. This social force can affect decision-making and lead individuals to act in ways they might not otherwise choose, often resulting in conformity, whether it's positive or negative. Understanding peer pressure is crucial as it highlights how group dynamics can shape individual actions and choices.
congrats on reading the definition of Peer Pressure. now let's actually learn it.