Social Psychology
Peer pressure is the influence exerted by a peer group on its individual members to encourage them to change their attitudes, values, or behaviors in order to conform to group norms. This social influence can be either positive or negative, as individuals may feel compelled to engage in behaviors that they would not typically consider if they were alone. The dynamics of peer pressure are closely linked to concepts such as conformity, compliance, and obedience, as individuals often navigate their social environment to gain acceptance or avoid rejection.
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