Motivation drives human behavior, influencing our actions and decisions. This topic explores various theories explaining why we do what we do, from basic physiological needs to complex psychological factors.
Eating behavior exemplifies the interplay between biological and environmental influences on motivation. Understanding these concepts helps explain the diverse range of human behaviors and the factors that shape our choices and actions.
Physical needs and desires
Our bodies have complex mechanisms for maintaining balance and optimal functioning. These mechanisms drive much of our motivated behavior.
Drive-reduction theory: This theory says we act to satisfy basic needs
- When we're hungry, we eat
- When we're thirsty, we drink
- The goal is homeostasis - keeping our body in balance
- Example: You haven't eaten all day, so you feel hungry (drive increases) and go get food (reduces drive)
Arousal theory: This theory says we seek the right amount of stimulation
- Too little stimulation makes us bored
- Too much stimulation makes us anxious
- We each have our own "sweet spot" of arousal
- Example: Some people love roller coasters while others prefer reading
The Yerkes-Dodson Law explains this relationship:
- Very low arousal = poor performance (you're too sleepy/bored)
- Medium arousal = best performance (you're alert and focused)
- Very high arousal = poor performance (you're too stressed/anxious)
- Example: Taking a test with mild nervousness helps you focus, but extreme anxiety makes you forget everything


Self-Determination Theory
Self-determination theory distinguishes between two main types of motivation:
Intrinsic motivation comes from within
- Doing something because it's inherently enjoyable
- Example: playing piano because you love music
- Driven by personal satisfaction, curiosity, or growth
Extrinsic motivation comes from outside sources
- Doing something for external rewards or to avoid punishment
- Example: studying to get good grades or avoid failing
- Driven by praise, money, recognition, or avoiding negative outcomes
Incentive Theory
Incentive theory focuses specifically on how rewards motivate behavior:
Positive incentives encourage behavior
- Money, praise, recognition, privileges
- Example: employee bonuses for meeting sales targets
Negative incentives discourage behavior
- Fines, criticism, loss of privileges
- Example: speeding tickets to discourage dangerous driving
The strength of the incentive affects motivation
- Larger rewards typically produce stronger motivation
- Quality of rewards matters (meaningful vs. token rewards)
Instincts and Motivation
Non-human animals often rely on instincts to guide their behavior. These are innate patterns that don't require learning.
- Birds build specific nest types without being taught
- Salmon swim upstream to spawn in their birthplace
- Spiders spin webs following genetic patterns
- Baby turtles instinctively move toward the ocean after hatching
Humans, however, show very few truly instinctual behaviors. Most human behavior is:
- Learned through observation and experience
- Culturally transmitted between generations
- Modified based on context and environment
- Influenced by conscious thought and decision-making
The few possible human instincts might include:
- Infant rooting reflex (turning toward touch on cheek)
- Fear response to sudden loud noises
- Basic facial expressions for emotions
This distinction helps explain why human behavior is so flexible and varies dramatically across cultures, while animal behavior within a species remains relatively consistent. Humans rely more on learning, reasoning, and cultural transmission than on fixed instinctual patterns.
Lewin's motivational conflicts
Lewin's theory explains that our motivation often comes from the conflicts we experience when making choices. These conflicts arise because every decision involves weighing different options.
The theory identifies three main types of conflicts:
- approach-approach conflict: This happens when you must choose between two attractive options. You feel pulled toward both, but you can only pick one.
- approach-avoidance conflict: In this situation, one option has both positive and negative aspects. You are drawn to the good side but also repelled by the bad side, which makes the decision hard.
- avoidance-avoidance conflict: This occurs when both choices are unattractive. You have to choose between two undesirable options, creating stress and discomfort.
The idea is that these conflicts create an inner tension. This tension is what drives you to resolve the conflict, and in doing so, it motivates your actions.
Sensation-Seeking Theory
This theory suggests that our motivation can come from a desire for new or exciting experiences. People are driven by a need for variety or novel activities.
The theory identifies several types of sensation seeking:
- experience seeking: looking for new ideas and experiences
- thrill or adventure seeking: wanting to engage in risky or exciting activities
- disinhibition: seeking situations that lower self-control or social norms
- boredom susceptibility: finding it hard to tolerate repetitive or dull situations
Eating as a Motivated Behavior
Eating is a complex behavior that shows how physical and mental processes work together. It is influenced by both internal signals and external factors. The objectives include:
Hormonal influences:
- Hormones like ghrelin and leptin control feelings of hunger and fullness.
- These hormones are regulated by the hypothalamus through the pituitary gland.
External influences:
- The presence of food can prompt eating.
- The time of day and established meal schedules play a role.
- Social settings, such as gatherings around meals, also affect eating behavior.
Frequently Asked Questions
What is drive-reduction theory and how does it work?
Drive-reduction theory says motivation comes from a biological need that creates a drive—an uncomfortable internal state—that pushes you to act to restore homeostasis. For example, a drop in blood glucose creates the hunger drive, so you eat; eating reduces the drive and returns your body toward balance. It’s a negative-feedback model: need → drive (arousal) → behavior → need reduced. This fits AP CED 4.6.A.1 (addresses physical needs and homeostasis) and uses terms like drive and homeostasis. Limitations: it can’t fully explain behaviors aimed at increasing arousal (sensation-seeking) or intrinsic motivations (self-determination theory). For quick review, see the Topic 4.6 study guide on Fiveable (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and practice questions (https://library.fiveable.me/practice/ap-psych-new) to prep for AP-style items.
Why do people need different levels of arousal according to arousal theory?
Arousal theory says people seek an optimal level of physiological and mental activation—not always as low as possible. The Yerkes-Dodson Law (from the CED) explains why: performance is best at moderate arousal; too little causes boredom and low motivation, too much causes anxiety and poor performance. Individual differences (like sensation-seeking) mean some people need higher arousal to feel engaged (thrill/adventure seeking, novelty), while others do better with lower arousal. That’s why one student craves caffeine and fast music to study, while another needs quiet. This connects to sensation-seeking theory in the CED and explains motivated behaviors that aren’t about homeostasis (unlike drive-reduction theory). For AP exam prep, know the terms Yerkes-Dodson Law, arousal theory, and sensation-seeking and be ready to apply them to behavior examples. For a quick review, check the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and practice questions (https://library.fiveable.me/practice/ap-psych-new).
What's the difference between intrinsic and extrinsic motivation?
Intrinsic motivation comes from inside you—you do something because it’s personally rewarding (you enjoy it, find it interesting, or it satisfies autonomy, competence, or relatedness in self-determination theory). Extrinsic motivation comes from outside—you do something to get a reward or avoid punishment (grades, money, praise), which incentive theory highlights. Key differences: intrinsic tends to produce longer-lasting engagement and deeper learning; extrinsic can boost performance short-term but sometimes reduces intrinsic interest if overused (think getting paid for a hobby). On the AP exam, expect questions linking these ideas to self-determination theory and incentive theory (CED 4.6.A.2). Good to know related terms: drive-reduction and arousal theories (they explain other motives), and how rewards function as extrinsic motivators. Want a quick review or practice? Check the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and hit the 1000+ practice questions (https://library.fiveable.me/practice/ap-psych-new).
Can someone explain the Yerkes-Dodson Law in simple terms?
Think of the Yerkes-Dodson Law as a sweet spot for arousal (how alert or excited you are) and performance. It says performance is best at a moderate level of arousal—too little arousal (bored, sleepy) and you underperform; too much arousal (anxious, overwhelmed) and performance drops. Picture an inverted U-shaped curve: the peak is the optimal arousal level. Important detail: task difficulty matters. Hard or new tasks need lower arousal (you work best calm and focused); easy or routine tasks can handle—or even benefit from—higher arousal. This idea comes from arousal theory and helps explain why drive states affect behavior. You might see this on the AP exam in questions about arousal theory or motivation (Topic 4.6). For a quick review, check the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and practice questions (https://library.fiveable.me/practice/ap-psych-new).
I'm confused about approach-approach vs approach-avoidance conflicts - what's the difference?
Think of Lewin’s conflict types as choices that pull you different ways. An approach-approach conflict is choosing between two desirable options (e.g., cake or ice cream)—it’s low stress because either choice is positive. An approach-avoidance conflict is when one option has both good and bad features (e.g., a scholarship that requires moving far from friends): you’re drawn to the reward but repelled by the cost, so it creates more internal tension and wavering. (Lewin also describes avoidance-avoidance: choosing between two unattractive options.) On the AP, use these terms exactly (approach-approach, approach-avoidance, avoidance-avoidance) when linking Lewin’s theory to motivation in free-response or multiple-choice items (Topic 4.6, EK 4.6.A.4). Want practice applying these in FRQ-style prompts? Check the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and more practice questions (https://library.fiveable.me/practice/ap-psych-new).
How do ghrelin and leptin hormones control hunger?
Ghrelin and leptin are two key hormones your hypothalamus uses to regulate hunger and satiety. Ghrelin, released mainly by the stomach, spikes before meals and signals the hypothalamus to increase appetite—it’s a “start eating” signal (drive-reduction: reduce physiological need). Leptin, produced by fat cells, rises with more body fat and tells the hypothalamus you’re full, reducing hunger and food intake over time. When leptin signaling is strong, satiety increases; when leptin resistance occurs, that satiety signal weakens and overeating can follow. The pituitary/hypothalamic system coordinates these hormonal messages to help maintain homeostasis. For AP-style answers, name the hormones, where they’re released, and how the hypothalamus responds (satiety vs. hunger). Review this in the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and practice applying it on Fiveable’s practice problems (https://library.fiveable.me/practice/ap-psych-new).
What are the four types of sensation seeking behavior?
Sensation-seeking theory (CED 4.6.A.5) says people differ in their need for novel or varied experiences. The four types are: - Experience seeking—wanting new sensory or intellectual experiences (travel, art, unusual foods). - Thrill and adventure seeking—craving risky physical activities (extreme sports, fast driving). - Disinhibition—preference for uninhibited social activities (partying, impulsive social behavior). - Boredom susceptibility—low tolerance for routine or predictable situations (quickly bored with the same people or tasks). These appear in the CED under Topic 4.6 and are fair game on multiple-choice and FRQ integrative items about motivation and arousal. For a quick recap, check the Topic 4.6 study guide on Fiveable (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa). For more practice, see unit resources at (https://library.fiveable.me/ap-psych-new/unit-4) and the practice question bank (https://library.fiveable.me/practice/ap-psych-new).
Why don't humans have instincts like animals do?
Short answer: humans don’t show instincts the way many animals do because our behavior is far more flexible, learned, and driven by higher-level needs and goals. Why: animals often have fixed action patterns—automatic, innate responses to specific cues (like a goose rolling an egg back into its nest). Humans have evolved big brains and complex cognition, so we rely more on learning, culture, and conscious choices. Motivation theories in the CED explain this: drive-reduction and arousal address physiological needs, and self-determination/incentive theory explain how intrinsic and extrinsic goals guide behavior (4.6.A.1–4.6.A.3). That flexibility helps us solve new problems and resolve Lewin-style conflicts (approach-avoidance, etc.) instead of reacting by preset instincts. For AP prep, know the distinction between instinctual fixed-action patterns (animals) and human motivation theories—see the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa). For practice Qs, try the bank at (https://library.fiveable.me/practice/ap-psych-new).
How does the hypothalamus regulate eating behavior?
The hypothalamus is the brain’s key regulator of eating: it monitors internal energy needs and signals hunger or satiety. It receives hormonal input (ghrelin from the stomach increases hunger; leptin from fat cells signals fullness) and uses the pituitary to help coordinate those signals (CED 4.6.B.1.i). Functionally, some hypothalamic regions stimulate eating when energy is low and other regions promote satiety when energy stores are sufficient. External cues (time of day, presence of food, social meals) interact with these internal signals to shape actual eating behavior (CED 4.6.B.1.ii). On the AP exam, expect questions tying these biological mechanisms to drive-reduction theory or incentive/extrinsic factors. Want a concise review and practice Qs on motivation? Check the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and more practice problems (https://library.fiveable.me/practice/ap-psych-new).
What's incentive theory and how is it different from other motivation theories?
Incentive theory says people (and animals) are motivated by external rewards or punishments—incentives—that pull behavior toward a goal. It emphasizes extrinsic motivation (rewards, money, grades, praise) rather than internal states. This differs from drive-reduction theory (behaviors push to reduce internal drives like hunger to restore homeostasis) and arousal theory (people seek an optimal arousal level, per the Yerkes-Dodson Law). It also contrasts with self-determination theory, which separates intrinsic motivation (doing something for its own sake) from extrinsic motives—incentive theory focuses on the external side. For the AP exam, be ready to compare how each theory explains the same behavior (e.g., eating because you’re hungry vs. eating for a reward). For a quick review on motivation, check the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and practice questions at (https://library.fiveable.me/practice/ap-psych-new).
I don't understand Lewin's motivational conflicts theory - can someone break it down?
Lewin’s motivational conflicts theory says motivation often comes from having to choose between conflicting goals. The CED lists three basic conflict types (4.6.A.4): - Approach–approach (choose between two desirable options). Example: you must pick between two fun clubs—low stress, easy decision. - Approach–avoidance (one goal has both good and bad aspects). Example: you want a scholarship (approach) but worry about moving away from friends (avoidance)—this creates vacillation. - Avoidance–avoidance (choose between two unpleasant options). Example: do a boring group project or an extra-long homework assignment—high stress, often leads to procrastination. Resolving these conflicts (weighing pros/cons, changing the perceived value of options) is what drives behavior. This fits AP Topic 4.6 on motivation: conflicts are a source of why people act. For a quick refresher, see the Topic 4.6 study guide (Fiveable) here: https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa. Practice questions for the unit are at https://library.fiveable.me/practice/ap-psych-new—useful for exam-style application.
Why do external factors like time of day affect when we feel hungry?
Time of day affects hunger because eating is driven by both internal signals (like ghrelin and leptin regulated by the hypothalamus) and external cues (per the CED 4.6.B.1.i–ii). Hormones set baseline hunger, but external factors—clocks, habitual mealtimes, light/dark cycles and social meals—act as incentives that trigger eating even if you aren’t physiologically starving. That fits incentive theory (external rewards/patterns motivate behavior) and drive-reduction/arousal ideas: you eat to reduce physiological drives or to maintain an optimal arousal/routine. Circadian rhythms shift appetite across the day, so a regular breakfast time can produce anticipatory ghrelin spikes. For AP exam practice, remember to connect hormones (ghrelin, leptin, hypothalamus) with external influences when asked about eating motivation (Topic 4.6). For a quick review, check the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and more practice problems (https://library.fiveable.me/practice/ap-psych-new).
What happens in your brain when you're trying to maintain homeostasis?
When you try to keep your body in homeostasis, your brain (especially the hypothalamus) senses any internal imbalance—like low blood sugar, low body temperature, or dehydration. The hypothalamus activates autonomic responses and signals the pituitary to release hormones; for eating, ghrelin rises to cause hunger and leptin signals satiety. Those signals create a “drive” (drive-reduction theory): you feel motivated to act (eat, drink, rest) to reduce the drive and restore balance. At the same time, dopamine-based reward pathways reinforce behaviors that successfully restore homeostasis, so you’re more likely to repeat them. Arousal levels also matter—if you’re too stressed or too sleepy, performance changes (Yerkes-Dodson Law). This fits AP topic 4.6 (drive-reduction, hypothalamus, ghrelin/leptin, arousal theory). For review, see the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and try practice questions (https://library.fiveable.me/practice/ap-psych-new).
How do social gatherings influence our eating behavior?
At social gatherings you’re responding more to external cues and social motives than just internal hunger signals (ghrelin/leptin). Social facilitation makes you eat more when others are eating—larger groups, longer meal duration, and bigger portions all boost intake. Normative influence and modeling matter too: people match eating to group norms (if others eat lots, you tend to), while impression management can make you eat less in settings where you want to look a certain way. Incentive/extrinsic factors (availability, tasty food, celebration rewards) override drive-reduction or satiety signals, and arousal from the event can push you toward an “optimal” arousal level that includes snacking. For the AP exam, tie this to CED keywords: social facilitation, external factors, incentive theory, and biological regulators (ghrelin/leptin). Want a quick review of these concepts? Check the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa) and practice Qs (https://library.fiveable.me/practice/ap-psych-new).
What's self-determination theory and why is it important for understanding motivation?
Self-determination theory (SDT) says people are motivated either intrinsically (doing something for internal satisfaction) or extrinsically (doing it for external rewards). It also emphasizes three basic psychological needs—autonomy (choice), competence (feeling capable), and relatedness (connection)—that fuel intrinsic motivation when satisfied. SDT matters because it explains why rewards sometimes help (incentive theory) but can also undermine interest if they reduce autonomy or competence. For AP Psych, link SDT to Topic 4.6 essentials: identify intrinsic vs. extrinsic motives (4.6.A.2) and compare with incentive, drive-reduction, and arousal theories when explaining behavior or mental processes on the exam. Practice applying SDT in FRQs by explaining how satisfying autonomy/competence/relatedness raises intrinsic motivation and improves persistence, learning, or well-being. For a quick review, see the Topic 4.6 study guide (https://library.fiveable.me/ap-psych-new/unit-5/6-motivation/study-guide/ejKphjzI71jpngsa), Unit 4 overview (https://library.fiveable.me/ap-psych-new/unit-4) and practice questions (https://library.fiveable.me/practice/ap-psych-new).