Topics in Entrepreneurship
An initial coin offering (ICO) is a fundraising mechanism in which new cryptocurrency projects sell their underlying tokens in exchange for established cryptocurrencies like Bitcoin or Ethereum. ICOs have gained popularity as a way for startups to raise capital, leveraging blockchain technology to create a transparent and decentralized funding process. This method allows investors to acquire tokens that may have potential future value as the project develops, often accompanied by a whitepaper detailing the project's goals and roadmap.
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