Media Strategies and Management
An Initial Coin Offering (ICO) is a fundraising method used by new cryptocurrency projects to raise capital by selling tokens or coins to investors, often in exchange for established cryptocurrencies like Bitcoin or Ethereum. ICOs allow projects to bypass traditional venture capital funding, enabling them to directly engage with potential supporters while providing investors with the opportunity to participate in the project from the ground up. This approach has gained popularity in the realm of blockchain and decentralized media as a means to promote innovation and democratize access to investment opportunities.
congrats on reading the definition of Initial Coin Offering (ICO). now let's actually learn it.