Sustainable Business Practices
Principled negotiation is a method of negotiation that focuses on mutual interests and aims for win-win solutions. This approach encourages negotiators to separate people from the problem, concentrate on interests instead of positions, generate options for mutual gain, and use objective criteria to evaluate those options. By emphasizing collaboration over confrontation, principled negotiation aligns well with ethical decision-making in business, fostering relationships built on respect and trust.
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