Strategic Alliances and Partnerships
Principled negotiation is a negotiation strategy that focuses on mutual interests and collaborative problem-solving rather than positional bargaining. This approach emphasizes the importance of separating people from the problem, focusing on interests instead of positions, generating options for mutual gain, and using objective criteria for decision-making. By fostering cooperation and understanding between parties, principled negotiation seeks to achieve win-win outcomes that satisfy the needs of all involved.
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