Subheadline

Definition

A subheadline is a secondary, smaller headline that provides additional information or context to the main headline of a news article. It typically elaborates on the key points, adding depth and detail to the story while also capturing the reader's interest and encouraging them to continue reading. Subheadlines are an important aspect of effective headline writing and story packaging, enhancing the overall presentation of the article.

5 Must Know Facts For Your Next Test

1. Subheadlines usually appear in smaller type than the main headline and are often italicized or placed beneath it to create a visual hierarchy.
2. They can help break up large blocks of text, making articles easier to read by guiding the reader through key points.
3. Subheadlines can include quotes, statistics, or questions to engage readers and provide a glimpse into the article's content.
4. Effective subheadlines maintain a tone and style consistent with the main headline while offering clarity on what the article covers.
5. In digital journalism, subheadlines play a crucial role in search engine optimization (SEO) by incorporating keywords that improve visibility in search results.

Review Questions

• How does a subheadline enhance the effectiveness of a news article's headline?
  • A subheadline enhances a news article's headline by providing additional context and details that clarify or expand upon the main point. It acts as a bridge between the attention-grabbing headline and the content of the article, ensuring readers understand what to expect. By doing so, it can significantly increase reader engagement and encourage them to delve deeper into the story.
• What strategies can be employed when crafting an effective subheadline?
  • When crafting an effective subheadline, it is important to maintain clarity while being concise. Incorporating compelling language that resonates with readers can make it more engaging. Additionally, using keywords relevant to the article can improve searchability online. The tone should align with the main headline, creating a cohesive narrative that draws readers into the story.
• Evaluate the role of subheadlines in both print and digital journalism and their impact on audience engagement.
  • Subheadlines play a critical role in both print and digital journalism by enhancing readability and encouraging audience engagement. In print, they help to visually organize content, making it easier for readers to scan articles quickly. In digital formats, they improve SEO and cater to shorter attention spans by providing quick access to essential information. Ultimately, their effectiveness in drawing in readers directly affects how well an article performs across different media platforms.

Related terms

headline:

The main title of an article that grabs attention and summarizes the primary focus of the content.

lede: The introductory section of a news article that provides the most essential information, often answering the who, what, when, where, why, and how.

deck:

A short summary or additional text that appears directly below the headline and serves a similar function to a subheadline.