Subheadline

Definition

A subheadline is a secondary headline that provides additional context, information, or detail to complement the main headline of a publication. It serves to draw readers in by elaborating on the headline's message and offering a glimpse into the content that follows. Subheadlines are crucial for guiding the reader's understanding and enhancing the overall design of editorial layouts.

5 Must Know Facts For Your Next Test

1. Subheadlines often use a smaller font size than the main headline, ensuring a clear visual hierarchy.
2. They can also incorporate different styles or weights, such as italicizing or bolding, to stand out or match the overall design.
3. A well-crafted subheadline can significantly increase reader engagement by providing just enough intrigue without giving everything away.
4. Subheadlines should align with the tone and style of the main headline to maintain coherence in messaging.
5. Effective subheadlines often include keywords or phrases that resonate with the target audience, making them more impactful.

Review Questions

• How does a subheadline enhance the effectiveness of a headline in an editorial design?
  • A subheadline enhances a headline's effectiveness by adding depth and clarity to the message. It provides readers with additional context that can pique their interest and encourage them to engage further with the content. This added layer of information helps set expectations for what follows, making it easier for readers to understand the purpose of the article or publication at a glance.
• Discuss the design considerations when creating a subheadline to ensure it complements the main headline.
  • When designing a subheadline, it's important to consider font size, style, and placement to ensure it complements rather than competes with the main headline. The subheadline should be visually distinct but still harmonious, often using a smaller font size or different weight. Additionally, maintaining a consistent tone and voice between the headline and subheadline reinforces the message and guides readers smoothly into the content.
• Evaluate how effective subheadlines can influence reader engagement and perception in editorial layouts.
  • Effective subheadlines can significantly influence reader engagement by acting as a bridge between curiosity and content. When crafted thoughtfully, they not only clarify the main point but also evoke emotions or provoke thoughts that encourage deeper reading. This is especially crucial in editorial layouts where competition for attention is high; strong subheadlines can make a publication stand out and shape how readers perceive both the article and its overall quality.

Related terms

headline: The primary title of an article or publication that captures attention and summarizes the main point.

deck: A brief introductory summary that typically appears beneath the headline and can include the subheadline, providing more context.

callout: A design element used to highlight key points or quotes within a layout, drawing attention to specific information.