Lede

Definition

A lede is the opening sentence or paragraph of a news story, designed to grab the reader's attention and summarize the main points of the article. It sets the tone and provides the essential information that helps readers quickly understand what the article is about. A strong lede is crucial in journalism, as it can determine whether a reader continues to engage with the story or moves on.

5 Must Know Facts For Your Next Test

1. A lede typically answers the who, what, when, where, why, and how of a story, giving readers a snapshot of the essential details.
2. Different types of ledes exist, including summary ledes that cover basic facts and feature ledes that are more descriptive or narrative-driven.
3. The effectiveness of a lede can significantly impact a story's readership; an engaging lede encourages further reading.
4. In copy editing, ensuring the lede is clear, concise, and impactful is crucial for maintaining journalistic standards.
5. Ledes can be adapted based on the target audience and publication style, making flexibility important for writers.

Review Questions

• How does a well-crafted lede impact a news story's overall effectiveness?
  • A well-crafted lede serves as the first impression for readers and sets the stage for their engagement with the story. It encapsulates key information in a compelling way, enticing readers to continue reading. If the lede fails to capture attention or convey crucial details effectively, readers may lose interest quickly and not engage with the rest of the article.
• What are some techniques for writing an effective lede that aligns with different writing styles?
  • To write an effective lede, journalists can employ various techniques depending on their audience and story type. Summary ledes focus on delivering key facts upfront, while feature ledes may use storytelling elements to create intrigue. Additionally, using a hook—an interesting fact or quote—can enhance the lede's appeal. Adaptation to style ensures that the lede resonates with readers and fits within the publication's voice.
• Evaluate the role of a lede in maintaining journalistic integrity and clarity across various media platforms.
  • The role of a lede is critical in upholding journalistic integrity and clarity as it provides a concise yet comprehensive introduction to the story. In an era of diverse media platforms, where readers often skim articles, a strong lede ensures that essential information is accessible immediately. This clarity helps prevent misinformation by accurately summarizing key points without embellishment. Moreover, adhering to these standards across platforms reinforces trust in journalism while accommodating varied reader preferences.

Related terms

Nut Graf: A paragraph that explains the significance of the story and provides context, often following the lede.

Inverted Pyramid:

A writing style where the most important information is presented first, followed by supporting details in order of decreasing importance.

Hook: A compelling element within the lede or opening lines that draws readers in and piques their interest.