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📺mass media and society review

key term - Cable television

Citation:

Definition

Cable television is a system of delivering television programming to consumers via radio frequency signals transmitted through coaxial or fiber-optic cables. This technology revolutionized the way audiences accessed entertainment, providing a greater variety of channels and programming compared to traditional broadcast television, which laid the foundation for modern viewing habits and content distribution.

5 Must Know Facts For Your Next Test

  1. Cable television began gaining popularity in the 1970s, providing access to more channels and content, particularly in rural areas where over-the-air signals were weak.
  2. The rise of cable networks like HBO and CNN during the 1980s transformed the television landscape by introducing original programming and 24-hour news coverage.
  3. Cable providers typically offer tiered subscription packages, allowing viewers to choose different levels of service based on their preferences and budgets.
  4. As technology evolved, many cable companies began integrating internet services and on-demand viewing options, creating bundled packages that attracted more subscribers.
  5. The advent of streaming services has led to increased competition for cable television, forcing many traditional providers to adapt by offering their own streaming platforms or content delivery options.

Review Questions

  • How did the emergence of cable television impact viewership patterns and audience expectations in the media landscape?
    • The emergence of cable television significantly altered viewership patterns by introducing a wider variety of channels and programming options. Audiences began to expect more diverse content, including niche interests and specialized programming that traditional broadcast TV could not provide. This shift in expectations led to an increase in competition among networks, pushing them to create original content and innovative programming strategies to attract viewers.
  • Discuss the business model of cable television providers and how it has evolved over the years in response to changing consumer preferences.
    • Cable television providers initially relied on subscription fees for revenue, offering tiered packages that catered to various audience demographics. Over time, as consumer preferences shifted towards on-demand content and online viewing options, these companies adapted their business models by incorporating internet services and developing their own streaming platforms. This evolution reflects a broader trend in media consumption where convenience and flexibility have become key factors in how audiences engage with content.
  • Evaluate the impact of streaming services on the traditional cable television model, considering factors such as consumer behavior, advertising revenue, and content creation.
    • The rise of streaming services has dramatically impacted the traditional cable television model by changing consumer behavior towards on-demand viewing. Many viewers now prefer to watch shows and movies at their convenience rather than adhering to scheduled programming. This shift has resulted in declining advertising revenue for cable networks as audiences migrate online. Additionally, streaming platforms have become major players in content creation, producing high-quality original series that compete directly with established cable networks, forcing them to innovate and invest more in their own exclusive programming.