Intro to Business Analytics
A ROC curve, or Receiver Operating Characteristic curve, is a graphical representation used to assess the performance of a binary classification model. It plots the true positive rate (sensitivity) against the false positive rate (1-specificity) at various threshold settings, providing insight into the trade-offs between sensitivity and specificity. The area under the ROC curve (AUC) quantifies the overall ability of the model to discriminate between positive and negative classes.
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