Business Analytics
The ROC curve, or Receiver Operating Characteristic curve, is a graphical representation used to evaluate the performance of a binary classification model by illustrating the trade-off between true positive rates and false positive rates at various threshold settings. It helps in assessing how well a model distinguishes between two classes, and is particularly important in contexts where class imbalance exists. The area under the ROC curve (AUC) quantifies the overall performance of the model, making it easier to compare different models.
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