Survey research is a method of collecting information from a group of people to understand their opinions, behaviors, or characteristics. It is widely used in market segmentation to tailor products and pricing strategies to meet diverse customer needs.
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The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.
A specific group of potential customers at whom a company aims its products and services.
Data Analysis: The process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data