Display Type

Definition

Display type refers to large or decorative typefaces that are primarily used for headlines, titles, or attention-grabbing text in design projects. These typefaces are designed to stand out and create visual impact, making them ideal for drawing the viewer's eye and establishing a strong presence in a layout. Unlike body text, which is meant for readability in long passages, display type focuses on aesthetics and personality, serving as a crucial component in both typographic hierarchy and effective typeface pairing.

5 Must Know Facts For Your Next Test

1. Display type is typically used at larger sizes compared to body text, often ranging from 24 points to 72 points or more.
2. This type is designed to grab attention and evoke emotions, making it a popular choice for advertising, posters, and event announcements.
3. Due to their decorative nature, display typefaces should be used sparingly to avoid overwhelming the viewer or compromising readability.
4. Pairing display type with simpler, more legible body text enhances overall design cohesion while allowing the display type to shine.
5. The choice of display type can significantly influence the tone and message of a design piece, as each typeface carries its own connotations and personality.

Review Questions

• How does display type contribute to establishing typographic hierarchy in a design?
  • Display type plays a vital role in establishing typographic hierarchy by creating clear visual distinctions between different levels of information. By using larger and more stylized fonts for headlines and subheadings, designers can guide viewers through content effortlessly. This differentiation allows the audience to quickly identify what is most important, leading to better comprehension of the overall message.
• In what ways can the selection of display type affect readability and viewer engagement in design?
  • The selection of display type can significantly impact readability and viewer engagement by setting the tone for the entire design. While attractive display types can captivate attention, if they're too ornate or complex, they may hinder legibility. Therefore, it’s crucial to find a balance where the display type draws interest without compromising clarity, especially when paired with body text that offers more straightforward readability.
• Evaluate how effective pairing of display types with other typefaces can enhance a design's overall aesthetic and functional qualities.
  • Effective pairing of display types with complementary typefaces can elevate both the aesthetic appeal and functional qualities of a design. By choosing a simple sans serif for body text alongside an expressive display type for headings, designers can create contrast that captures attention while maintaining legibility. This strategic combination enhances visual interest and guides the viewer's eye through the content seamlessly. A well-executed pairing not only strengthens the hierarchy but also reinforces the emotional response intended by the design.

Related terms

Serif:

A typeface that has small projecting features called 'serifs' at the ends of strokes, often used in print for its readability.

Sans Serif: A typeface without the decorative serifs, characterized by clean lines and modern appearance, often used for digital content.

Contrast:

The difference in visual properties between elements, such as weight or size in typography, which helps create emphasis and hierarchy.