Display Type

Definition

Display type refers to a category of typefaces that are specifically designed to attract attention and be used at larger sizes for headlines, titles, or other prominent text elements. Unlike body text, which prioritizes readability, display type focuses on visual impact, making it suitable for various design contexts such as advertising, posters, and branding. The unique characteristics of display type can enhance the overall aesthetic of a design while conveying a specific mood or message.

5 Must Know Facts For Your Next Test

1. Display type is often characterized by exaggerated shapes, bold styles, and decorative elements that make it stand out in design layouts.
2. Because display type is meant for larger sizes, it is typically used sparingly to ensure it remains effective and doesn't overwhelm the viewer.
3. When pairing display type with body text, it's essential to choose complementary typefaces that create a visual hierarchy and maintain legibility.
4. Common examples of display type include script fonts, slab serifs, and ornate serif types that evoke a particular feeling or style.
5. The context in which display type is used can greatly influence its effectiveness; designers must consider the audience and message to select the appropriate type.

Review Questions

• How does display type differ from body text in terms of design purpose and application?
  • Display type is designed primarily to attract attention and is used at larger sizes for headlines or focal points in a design, while body text focuses on readability at smaller sizes for longer passages. Display type often features more decorative elements and unique characteristics that enhance visual interest, whereas body text prioritizes clarity and legibility. This distinction influences how each type is selected and paired within various design projects.
• What are some considerations a designer should keep in mind when pairing display type with body text?
  • When pairing display type with body text, designers should consider factors such as contrast, hierarchy, and overall aesthetics. It's important to choose complementary styles that balance each other; for instance, pairing a bold display font with a clean sans serif for body text can create visual interest without sacrificing readability. Additionally, ensuring that the display type reinforces the message without overwhelming the viewer is crucial for effective communication.
• Evaluate how the use of display type can influence a viewer's perception of a brand or message.
  • The use of display type can significantly shape a viewer's perception by establishing a brand's identity and emotional connection. For example, a playful script font might convey friendliness and creativity, while a bold slab serif could evoke strength and stability. Designers must carefully select display types that resonate with the intended audience and reinforce the brand's message, as the wrong choice could lead to misinterpretation or disengagement from the target market.

Related terms

Serif: A style of type that has small projecting features at the ends of strokes, often used in print for body text due to its readability.

Sans Serif: A style of type that does not have the small projecting features (serifs) at the ends of strokes, commonly used for digital screens and modern designs.

Kerning:

The adjustment of space between individual characters in a word, which is crucial for achieving balanced and visually appealing typography.