Corporate Strategy and Valuation
GAAP, or Generally Accepted Accounting Principles, refers to a set of rules and standards used in the preparation of financial statements in the United States. These principles ensure that financial reporting is transparent, consistent, and comparable across different organizations, which is crucial for stakeholders like investors and regulators to understand a company's financial health. GAAP encompasses various aspects of accounting, including revenue recognition, asset classification, and the reporting of intangible assets.
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