Business Fundamentals for PR Professionals
GAAP, or Generally Accepted Accounting Principles, is a set of rules and standards that govern the accounting practices and financial reporting in the United States. It ensures transparency, consistency, and comparability in financial statements, which is crucial for stakeholders such as investors, creditors, and regulatory agencies. This standardization is particularly important when analyzing balance sheets and cash flow statements, as it provides a framework for how financial data is recorded and presented.
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