Business Ecosystems and Platforms
Uncertainty avoidance refers to the extent to which a culture feels threatened by ambiguous situations and relies on established rules and regulations to avoid uncertainty. Cultures with high uncertainty avoidance tend to have strict codes of behavior, rigid rules, and a strong preference for stability and predictability, while those with low uncertainty avoidance are more comfortable with ambiguity and change. This concept plays a significant role in understanding how different cultures operate within global ecosystems.
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