Business Anthropology
Uncertainty avoidance is a cultural dimension that reflects the extent to which individuals in a society feel threatened by ambiguous situations and therefore try to avoid uncertainty. Societies with high uncertainty avoidance tend to implement strict rules, regulations, and policies to minimize unpredictability, while those with low uncertainty avoidance are more accepting of ambiguity and change. This concept influences various aspects of life, including organizational culture, communication styles, negotiation tactics, ethical considerations, and consumer behavior.
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