Art of the Interview

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Pull quotes

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Art of the Interview

Definition

Pull quotes are short, impactful excerpts taken from an interview or written content, designed to draw attention and emphasize key points in larger productions or articles. They serve to break up text, add visual interest, and highlight significant statements, making them more accessible to readers while reinforcing the main themes of the piece.

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5 Must Know Facts For Your Next Test

  1. Pull quotes should be concise and often use a larger font size to make them visually distinct from the surrounding text.
  2. These quotes are typically selected for their emotional impact or ability to encapsulate the main argument of the piece.
  3. Strategic placement of pull quotes throughout an article can help maintain reader engagement and interest.
  4. Pull quotes can enhance storytelling by highlighting powerful moments or insights from interviews, adding depth to the narrative.
  5. They can also serve as promotional tools on social media or in marketing materials, attracting readers to the full content.

Review Questions

  • How do pull quotes enhance reader engagement in articles?
    • Pull quotes enhance reader engagement by breaking up large blocks of text, making articles visually appealing and easier to read. By emphasizing key statements or insights, they capture attention and encourage readers to delve deeper into the content. This visual strategy helps maintain interest, allowing readers to quickly grasp important themes without feeling overwhelmed by dense text.
  • Discuss how pull quotes can influence the perception of an interview's content in a larger article.
    • Pull quotes can significantly influence how readers perceive an interview's content by highlighting specific phrases or ideas that resonate emotionally. When strategically chosen, these quotes can frame the intervieweeโ€™s perspective, shaping audience interpretation and understanding. By presenting compelling statements prominently, pull quotes can reinforce the narrative or central theme of the article, guiding readers toward specific takeaways.
  • Evaluate the effectiveness of pull quotes in various media formats beyond traditional print articles.
    • In evaluating pull quotes across various media formats, their effectiveness can vary significantly. In digital formats like websites and social media, pull quotes can be used interactively, accompanied by visuals or multimedia elements to enhance impact. In podcasts or video content, pull quotes may translate into sound bites or video snippets that create memorable moments. This adaptability makes pull quotes a versatile tool for engaging diverse audiences across different platforms while maintaining their core purpose of emphasizing significant insights.
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