These are societies where the interests of the individual are prioritized over the interests of the group. People in these societies tend to be more independent and self-reliant.
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This is how individuals perceive themselves and their relationships with others. In individualistic societies, self-concept often revolves around personal achievements and distinctiveness.
This is a situation in which two or more parties strive for a goal that cannot be shared. Competition tends to be encouraged in individualistic societies as it promotes self-improvement and innovation.