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A heuristic is a mental shortcut or rule of thumb that helps us make decisions and solve problems quickly, often relying on limited information. It's like a quick and easy strategy our brain uses to simplify complex tasks.
Estimating the likelihood of an event based on how easily we can recall similar instances from memory.
Making judgments based on how well something fits into our existing mental prototype or stereotype.
Anchoring Heuristic: Relying heavily on the first piece of information encountered when making decisions or estimates.