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AP Psychology
Unit 7 – Motivation, Emotion, and Personality
Topic 7.2
How does Maslow's hierarchy of needs relate to the motivational theory in consumer behavior?
It suggests that marketing efforts should appeal to the different levels of human needs.
It shows no connection between a consumer's motivation and their stages of needs.
It argues that consumer purchasing decisions are primarily driven by self-actualization.
It proposes that consumers are only motivated by physiological needs.
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AP Psychology - 7.2 Specific Topics in Motivation
Key terms
Consumer Behavior
Maslow's hierarchy of needs
Motivational Theory
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Cram Mode
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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