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AP US Government
Unit 5 – Political Participation
Topic null
How have changes in communication & data management technologies influenced how political parties reach voters?
They've reduced emphasis on digital means for more traditional campaigning methods like door-to-door canvassing.
They've adapted methods such as targeted advertising, social media engagement, email marketing, and voter data management.
They've increased focus solely on large-scale public rallies and speeches.
They've completely abandoned traditional forms of communication like TV ads.
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AP US Government - 5.4 How and Why Political Parties Change
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Political Parties
Data management technologies
Voters
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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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