Key Microeconomic Models to Know for AP Microeconomics

These notes cover key microeconomic models that explain how markets function. Understanding concepts like supply and demand, consumer choices, and market structures helps clarify how prices are set and how resources are allocated in the economy.

  1. Supply and Demand Model

    • Illustrates how the interaction between buyers and sellers determines the price and quantity of goods in a market.
    • The law of demand states that, all else being equal, as the price of a good decreases, the quantity demanded increases.
    • The law of supply indicates that, all else being equal, as the price of a good increases, the quantity supplied increases.
    • Market equilibrium occurs where the quantity demanded equals the quantity supplied, determining the market price.
    • Shifts in demand or supply curves can lead to changes in equilibrium price and quantity.
  2. Consumer Choice Theory

    • Explains how consumers make decisions to maximize their utility given their budget constraints.
    • Utilizes concepts such as indifference curves and budget lines to illustrate consumer preferences.
    • The marginal utility per dollar spent helps consumers decide how to allocate their income across different goods.
    • The substitution effect and income effect describe how changes in price influence consumer choices.
    • Assumes rational behavior, where consumers aim to achieve the highest satisfaction possible.
  3. Production Theory

    • Focuses on how firms transform inputs (labor, capital, raw materials) into outputs (goods and services).
    • The production function represents the relationship between input quantities and output levels.
    • Concepts of marginal product and diminishing returns highlight how additional inputs affect production efficiency.
    • Short-run vs. long-run production decisions illustrate how firms adjust to changes in market conditions.
    • Economies of scale explain how increasing production can lead to lower average costs.
  4. Cost Theory

    • Analyzes the costs associated with production, including fixed, variable, and total costs.
    • Average cost and marginal cost are crucial for firms in determining pricing and output levels.
    • The relationship between short-run and long-run costs helps firms plan for future production.
    • Understanding cost structures aids in competitive strategy and market entry decisions.
    • Cost curves provide insights into profit maximization and loss minimization.
  5. Perfect Competition Model

    • Describes a market structure where many firms sell identical products, and no single firm can influence the market price.
    • Firms are price takers, meaning they accept the market price as given.
    • In the long run, firms earn zero economic profit due to free entry and exit in the market.
    • Perfect information ensures that all buyers and sellers are aware of prices and products.
    • Efficiency is achieved as resources are allocated optimally, leading to consumer and producer surplus.
  6. Monopoly Model

    • Characterized by a single seller dominating the market with no close substitutes for the product.
    • Monopolists have price-setting power, allowing them to influence market prices and maximize profits.
    • Barriers to entry prevent other firms from entering the market, maintaining the monopolist's market power.
    • The demand curve faced by a monopolist is downward sloping, leading to higher prices and lower quantities than in competitive markets.
    • Monopolies can lead to inefficiencies and deadweight loss, reducing overall welfare.
  7. Oligopoly Models (e.g., Cournot, Bertrand)

    • Oligopoly consists of a few firms that dominate the market, leading to interdependent decision-making.
    • The Cournot model assumes firms compete on quantity, leading to a Nash equilibrium where firms choose output levels simultaneously.
    • The Bertrand model assumes firms compete on price, often resulting in prices equal to marginal cost in homogeneous goods.
    • Strategic behavior, such as collusion or price wars, can significantly impact market outcomes.
    • Oligopolistic markets can lead to higher prices and reduced output compared to perfect competition.
  8. Monopolistic Competition Model

    • Features many firms selling differentiated products, allowing for some degree of market power.
    • Firms compete on factors other than price, such as product quality, branding, and customer service.
    • In the long run, firms can earn zero economic profit due to the entry of new firms attracted by short-run profits.
    • The demand curve for each firm is downward sloping, reflecting product differentiation.
    • Monopolistic competition leads to inefficiencies, as firms do not produce at the lowest average cost.
  9. Game Theory

    • Analyzes strategic interactions among firms, where the outcome for each participant depends on the actions of others.
    • Key concepts include Nash equilibrium, dominant strategies, and mixed strategies.
    • Used to model competitive behaviors in oligopolistic markets, pricing strategies, and product launches.
    • The prisoner's dilemma illustrates how cooperation can lead to better outcomes than non-cooperation.
    • Game theory provides insights into strategic decision-making and the potential for collusion.
  10. Externalities and Public Goods Model

    • Externalities occur when a third party is affected by the economic activities of others, leading to market failures.
    • Positive externalities (e.g., education) can lead to underproduction, while negative externalities (e.g., pollution) can lead to overproduction.
    • Public goods are non-excludable and non-rivalrous, leading to free-rider problems and under-provision in a free market.
    • Government intervention, such as taxes or subsidies, can help correct externalities and provide public goods.
    • Understanding externalities and public goods is crucial for effective policy-making and resource allocation.


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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.