Syndication

Definition

Syndication refers to the process of distributing television programs to multiple television stations or networks, allowing them to air the show independently. This strategy enables programs, especially successful ones, to reach a wider audience and generate additional revenue through licensing agreements. Syndication can occur both for existing shows after their original network run and for new shows that are sold directly to local stations.

5 Must Know Facts For Your Next Test

1. Syndication allows television shows to continue generating revenue long after their initial broadcast, making it an important financial strategy for producers.
2. Successful shows, like 'Friends' and 'The Simpsons', have earned billions through syndication deals by being sold to local stations across the country.
3. There are two main types of syndication: first-run, where new content is produced specifically for syndication, and off-network, where previously aired shows are sold for reruns.
4. Syndication has transformed the television landscape by enabling smaller networks and local stations to offer popular programming without having to create original content.
5. The rise of streaming services has introduced new challenges and opportunities for syndication as traditional broadcasting models evolve.

Review Questions

• How does syndication impact the distribution of television programming and the revenue potential for producers?
  • Syndication significantly enhances the distribution of television programming by allowing shows to be aired on multiple stations or networks simultaneously. This broad reach increases viewership and creates additional revenue streams through licensing agreements. Producers benefit financially from syndication as successful programs continue to earn money long after their original run, thus maximizing their profitability.
• Analyze the differences between first-run and off-network syndication in terms of their production strategies and audience engagement.
  • First-run syndication involves creating new content specifically intended for syndication, allowing producers to target niche audiences directly without relying on traditional networks. In contrast, off-network syndication capitalizes on existing content that has proven successful during its initial broadcast. This strategy taps into established fan bases, enhancing viewer engagement through familiar programming while providing local stations with ready-to-air content.
• Evaluate the effects of streaming services on the traditional model of syndication and discuss potential future trends in television distribution.
  • Streaming services have profoundly impacted the traditional model of syndication by changing viewer consumption habits and shifting the landscape of television distribution. As audiences increasingly prefer on-demand content, traditional syndication faces competition from platforms that offer entire seasons at once. This trend may lead to fewer syndication deals as networks seek to adapt to streaming preferences, potentially changing how producers approach distribution in the future. Consequently, we may see more original content being created specifically for digital platforms rather than relying on reruns of established shows.

Related terms

First-run syndication: A form of syndication where a television program is produced specifically for syndication and does not first air on a network.

Off-network syndication: The distribution of reruns of a television show that has already completed its initial run on a network.

Licensing agreements: Contracts between producers and broadcasters that specify the terms under which a program can be aired, including duration, payment, and distribution rights.