Strategic Brand Storytelling
Oxytocin is a hormone and neurotransmitter that plays a crucial role in social bonding, emotional regulation, and reproductive functions. It is often referred to as the 'love hormone' because it is released during social interactions such as hugging, childbirth, and breastfeeding, creating feelings of attachment and trust. This powerful chemical influences human behavior and can enhance the impact of storytelling by fostering empathy and emotional connection between the storyteller and the audience.
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