Public Relations in Nonprofit Settings
SMART Criteria is a framework used to guide the setting of objectives in various fields, ensuring that goals are Specific, Measurable, Achievable, Relevant, and Time-bound. This structured approach helps organizations define clear objectives and assess their effectiveness, particularly in the context of measuring and evaluating community engagement efforts. By applying SMART criteria, organizations can create actionable plans that facilitate better tracking of progress and outcomes related to community initiatives.
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