Predictive Analytics in Business
Maximum likelihood estimation (MLE) is a statistical method used to estimate the parameters of a model by maximizing the likelihood function, which measures how well the model explains the observed data. This approach is particularly important in logistic regression, where MLE helps find the best-fitting parameters for the logistic function that predicts binary outcomes based on one or more predictor variables. MLE provides a robust framework for estimating probabilities, enabling analysts to assess relationships in data effectively.
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