Predictive Analytics in Business
Construct validity refers to the degree to which a test or measurement accurately assesses the theoretical concept it is intended to measure. It ensures that the tool used effectively captures the underlying construct, rather than unrelated variables, making it crucial for the integrity of any analytical approach. Establishing construct validity often involves examining both convergent and divergent validity, which help to confirm that a construct is measured in alignment with existing theories and distinctions between constructs.
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