Persuasion Theory
The Transtheoretical Model (TTM) is a behavior change framework that outlines the stages individuals go through when modifying behavior. It emphasizes that change is a process, not an event, and includes stages such as precontemplation, contemplation, preparation, action, and maintenance. This model highlights how motivation and readiness for change evolve over time, which is essential in understanding health behavior change and effective persuasion strategies.
congrats on reading the definition of Transtheoretical Model. now let's actually learn it.