Persuasion Theory
Groupthink is a psychological phenomenon that occurs within a group of people, where the desire for harmony and conformity results in irrational or dysfunctional decision-making. Members prioritize consensus over critical evaluation, which can lead to poor choices and the suppression of dissenting viewpoints. This can happen in various settings, from workplaces to social groups, and often leads to a lack of innovation and a failure to consider alternative solutions.
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