Neuromarketing
Stress is a psychological and physiological response to perceived challenges or threats, which can impact cognitive functions such as memory formation and retrieval. It can lead to alterations in brain function and structure, affecting how memories are encoded, consolidated, and recalled. Understanding stress is vital, as it influences not only individual well-being but also how effectively information is retained and retrieved from memory.
congrats on reading the definition of Stress. now let's actually learn it.