Multinational Corporate Strategies
Acculturation is the process through which individuals or groups from one culture adopt the customs, values, and behaviors of another culture, often as a result of prolonged contact. This process can lead to changes in social practices and personal identities, impacting how individuals interact in diverse environments. It is crucial for understanding how cross-cultural communication occurs, as it influences the ways people convey meaning, interpret messages, and build relationships across cultural boundaries.
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