Media Strategies and Management
Confirmation bias is the tendency to favor information that confirms one’s existing beliefs or values while disregarding or minimizing evidence that contradicts those beliefs. This cognitive bias can significantly impact decision-making processes and how individuals perceive information, leading to skewed interpretations of facts and data. It plays a crucial role in media ethics and social responsibility, as it can lead to the dissemination of misleading information and the reinforcement of stereotypes.
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