Cloud computing

Definition

Cloud computing is a technology that allows users to access and store data and applications over the internet instead of on local servers or personal devices. This approach offers flexibility, scalability, and cost-effectiveness, enabling organizations to utilize resources as needed without heavy investments in physical infrastructure.

5 Must Know Facts For Your Next Test

1. Cloud computing enables real-time data access and collaboration among users regardless of their physical location, making remote work more efficient.
2. The scalability of cloud services means that businesses can quickly adjust their resource usage based on current needs without incurring large upfront costs.
3. Security measures in cloud computing are constantly evolving to protect data from breaches and ensure compliance with regulations.
4. Many media companies leverage cloud computing to handle large amounts of data generated by audience measurements, analytics, and content distribution.
5. The use of cloud computing supports the globalization of media by providing platforms that enable cross-border content sharing and collaboration.

Review Questions

• How does cloud computing enhance audience measurement techniques in the media industry?
  • Cloud computing enhances audience measurement techniques by allowing media companies to collect and analyze vast amounts of viewer data in real time. This technology provides scalable resources for processing data, enabling more accurate insights into audience behavior and preferences. Additionally, it facilitates easier access to analytics tools and collaborative platforms that can improve decision-making based on viewer metrics.
• Discuss how cloud computing affects trends in media globalization and cross-border flows.
  • Cloud computing significantly impacts media globalization by providing the necessary infrastructure for distributing content across borders effortlessly. It allows media companies to store and share content in various regions without the need for extensive physical infrastructure. This capability supports diverse cultural exchanges and enables local content creators to reach global audiences more efficiently, reshaping traditional media distribution models.
• Evaluate the role of cloud computing in addressing challenges faced by international media markets regarding sustainability and resilience.
  • Cloud computing plays a critical role in helping international media markets tackle challenges related to sustainability and resilience. By utilizing scalable cloud resources, media organizations can minimize waste associated with maintaining physical infrastructure while also being able to quickly adapt to changing market demands. Furthermore, cloud services offer cost-effective solutions for backup and disaster recovery, ensuring that media companies remain operational during disruptions and can sustain their business models even in volatile environments.

Related terms

SaaS: Software as a Service (SaaS) is a cloud computing model where applications are hosted by a service provider and made available to users via the internet on a subscription basis.

IaaS: Infrastructure as a Service (IaaS) is a cloud computing service that provides virtualized computing resources over the internet, allowing businesses to rent IT infrastructure like servers and storage.

Big Data: Big Data refers to extremely large datasets that can be analyzed computationally to reveal patterns, trends, and associations, often using cloud computing resources for storage and processing.