Media Effects
Retention refers to the ability to maintain or hold onto information, skills, or experiences over time. This concept is crucial in understanding how individuals learn from observing others, as it determines whether the learned behaviors and knowledge can be recalled and applied later. In the framework of Social Cognitive Theory, retention plays a vital role in the learning process by enabling individuals to remember modeled behaviors and their outcomes.
congrats on reading the definition of Retention. now let's actually learn it.