Marketing Research
Random sampling is a method of selecting a subset of individuals from a larger population, where each individual has an equal chance of being chosen. This technique is essential in research as it helps ensure that the sample accurately reflects the characteristics of the entire population, reducing bias and enhancing the reliability of survey results. By utilizing random sampling, researchers can improve the validity of their findings and better generalize results to the broader population.
congrats on reading the definition of random sampling. now let's actually learn it.