Market Research Tools
Hypothesis testing is a statistical method used to make inferences or draw conclusions about a population based on sample data. It involves formulating a null hypothesis, which is a statement of no effect or no difference, and an alternative hypothesis, which represents the outcome the researcher aims to prove. The process evaluates evidence from the sample data to either reject the null hypothesis or fail to reject it, guiding decision-making in research and analysis.
congrats on reading the definition of hypothesis testing. now let's actually learn it.