Market Research Tools

study guides for every class

that actually explain what's on your next test

Deception

from class:

Market Research Tools

Definition

Deception refers to the act of misleading or tricking participants in a research study, often involving the withholding of information or the presentation of false information. While it can be a necessary tool in certain types of research to obtain unbiased data, it raises ethical concerns about participant rights and informed consent.

congrats on reading the definition of Deception. now let's actually learn it.

ok, let's learn stuff

5 Must Know Facts For Your Next Test

  1. Deception is often used in psychological and market research to prevent bias and obtain authentic responses from participants.
  2. Researchers must justify the use of deception, showing that the benefits outweigh potential harm or ethical concerns.
  3. After a study involving deception, researchers are usually required to debrief participants, explaining the true nature of the study and the reasons for deception.
  4. Deception can only be employed if it is not possible to conduct the study without it, as per ethical guidelines.
  5. Ethics review boards evaluate proposed studies involving deception to ensure they adhere to established ethical standards.

Review Questions

  • How does deception impact the validity of research findings and participant trust?
    • Deception can enhance the validity of research findings by eliminating biases that might arise if participants were fully aware of the study's purpose. However, it can also lead to distrust among participants if they feel misled. This balance between obtaining truthful data and maintaining participant trust is critical for researchers to consider when employing deception.
  • What ethical considerations must researchers address when deciding to use deception in their studies?
    • Researchers must carefully consider several ethical issues before using deception. They need to ensure that participants are not exposed to unnecessary harm or distress and that any potential benefits of using deception outweigh these risks. Moreover, they must adhere to ethical guidelines, ensuring that participants are fully debriefed after the study and that informed consent processes are clearly communicated.
  • Evaluate the consequences of using deception in research on the broader perception of ethical standards in scientific studies.
    • The use of deception in research can significantly influence how ethical standards are perceived within the scientific community and by the public. When conducted responsibly, it can be seen as a necessary method to achieve genuine results. However, frequent or careless use can lead to skepticism about research practices, damaging trust in scientific findings and prompting calls for stricter regulations. This dynamic underscores the importance of transparency and integrity in research methodologies.
© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
Glossary
Guides