Pharma and Biotech Industry Management
Cost-effectiveness analysis (CEA) is a method used to compare the relative costs and outcomes of different courses of action, particularly in healthcare. This approach helps decision-makers understand the economic value of various treatments and interventions by calculating the cost per unit of health benefit, such as cost per quality-adjusted life year (QALY). CEA plays a critical role in guiding resource allocation, informing pricing strategies, and assessing the value of new medical innovations.
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