Leadership Communication
Narrative transportation refers to the immersive experience individuals undergo when they are deeply engaged with a story, leading them to feel as though they are part of the narrative. This phenomenon can evoke strong emotional responses and influence beliefs, attitudes, and behaviors, making it a powerful tool in communication. When effectively utilized through anecdotes, narrative transportation can create a strong connection between the audience and the storyteller, enhancing the overall impact of the message being conveyed.
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