Cultural norms

Definition

Cultural norms are the shared expectations and rules that guide behavior within a particular group or society. These norms shape the way individuals interact with each other and influence the values, beliefs, and practices that are considered acceptable or typical in a given cultural context. In film, cultural norms play a critical role in defining genres and establishing audience expectations regarding character behavior, narrative structure, and thematic elements.

5 Must Know Facts For Your Next Test

1. Cultural norms can differ significantly between different societies, influencing how films are created and received by audiences worldwide.
2. In genre theory, cultural norms help establish what audiences expect from certain genres, such as horror or romantic comedies.
3. Filmmakers often play with or challenge cultural norms to create innovative narratives or provoke thought and discussion among viewers.
4. Cultural norms evolve over time, which can lead to shifts in genre conventions and how stories are told in film.
5. Understanding cultural norms is essential for filmmakers to effectively reach their target audience and communicate themes within their films.

Review Questions

• How do cultural norms influence audience expectations within specific film genres?
  • Cultural norms set the framework for what audiences expect when they watch films from specific genres. For example, in horror films, audiences might expect suspenseful music and sudden scares due to established cultural practices associated with fear. These norms shape the storytelling techniques and character arcs that filmmakers use to meet audience expectations while still allowing room for creativity and innovation.
• Discuss the role of cultural norms in shaping genre conventions in film.
  • Cultural norms play a pivotal role in shaping genre conventions by dictating the themes, characters, and narrative structures that resonate with audiences. As these norms evolve over time, they can redefine what is acceptable or popular within a genre. For instance, the romantic comedy genre has historically focused on certain cultural expectations around love and relationships that have changed as societal values shift, reflecting new attitudes towards gender roles and partnership.
• Evaluate how filmmakers can challenge or subvert cultural norms to create new meanings within their films.
  • Filmmakers can challenge or subvert cultural norms by presenting narratives or characters that defy traditional expectations. This approach allows them to engage audiences in critical discussions about societal values and the implications of those norms. For example, a film might portray a strong female lead who rejects conventional romantic pursuits, encouraging viewers to reconsider gender stereotypes. By breaking away from established cultural norms, filmmakers can create fresh perspectives that resonate with contemporary issues and provoke thoughtful discourse.

Related terms

socialization: The process through which individuals learn and internalize the values, beliefs, and behaviors of their culture, often through family, education, and media.

genre conventions:

The established practices and characteristics that define specific film genres, influenced by cultural norms and audience expectations.

subcultures: Groups within a larger culture that have distinct values, beliefs, and behaviors, often leading to variations in cultural norms.